How do we track buyer signals across sales teams?

[Davidian]

The main thing is getting all those conversations into one place and judging them by the same basic criteria before they reach sales. Look at how recent the post is, whether the company fits one of your products, what problem they're actually describing, and whether there's a clear reason for someone to respond now. Once that filtering happens centrally, each team can focus on the conversations that match what they sell instead of having reps dig through different sources on their own.